You Shop We Give
You shop, we give. We commit ourself to support every quarter a different charity or cause. With our boxers we try to make the world a bit more comfortable, happier and more colourful. We believe that our charitable donations, how little or how big, can have a huge impact on how the charities help others.
Our Goals
14/09/2023 - 31/12/2023
The Red Crescent
We cherish our long-standing partnership with our production line in Marrakech. Our hearts were heavy when we learned about the devastating earthquake in september 2023 that affected the lives of our friends and partners there. In response, we've offered much needed financial support to the Moroccan Red Crescent in their relief efforts.
01/11/2021 - 30/11/2021
Movember 2021
Like every year we support the Movember movement this year too. Just like our fashionable boxershorts, we support the classic moustache. That is why we support the Movember movement by donating €0,5 for every online purchase on the McAlson webshop in November.
01/10/2021 - 31/12/2021
Operation Papa Noël
Around Christmas time, a lot of children are spoiled, unfortunately Father Christmas forgets to visit some families who can’t afford a present for their children. We believe that every child deserves a magical Christmas, whatever the situation of the parents may be.
01/07/2021 - 30/09/2021
The Ocean Cleanup
The fashion industry plays a huge part in the plastic pollution. Our products are made of high quality cotton and with respect for the environment. This way we strive for longevity of your wardrobe and minimize the microplastics that are released. But we want to contribute even more. That’s why we support the Ocean Cleanup!
01/04/2021 - 30/06/2021
Fashion Revolution
At McAlson we are doing our utmost to make sure that our boxers, shorties, swimwear, pyjamas, masks & t-shirts are produced in save and sustainable circumstances. That’s why we support the Fashion Revolution movement. Just shop your favourite items, and we will donate.
08/03/2021 - 08/03/2022
The Nomi Network
By focusing on creating secure employment and the economic stability for women, Nomi Network prevents human trafficking and empowers women to rewrite their own histories for future generations.
01/01/2021 - 31/03/2021
IARC WHO Cancer Institute Foundation
The International Agency for Research on Cancer is aiming for a cancer free world and that is why we have chosen to donate this quarter to this research institute. Per online purchase, we donate part of the purchase price to IARC.
01/11/2020 - 31/12/2020
Movember 2020
Just like our fashionable boxershorts, we support the classic moustache. That is why we support the Movember movement by donating 1 euro for every online purchase on the McAlson webshop in November and December.
01/10/2020 - 30/10/2020
Virunga National Park
For each purchase online on the McAlson webshop in October, we donate 1 euro to Virunga National Park in Congo . The park is among the first protected areas in Africa, and 4 million people depend on it. Save one of the earth’s most special treasures.
